Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Stephanie Chan ...
Stephanie Chan, a former lawyer, launched two senior care businesses: Home to Home and MyCarebase Solutions. Initially, building a reputation was tough, but referral marketing and partnerships have helped. She faces the challenge of growing MyCarebase with a limited budget. Her goal is thriving businesses within a year. Stephanie also shared tips for the "sandwich generation" managing aging parents. The podcast delved into her senior care journey and entrepreneurial awareness-building strategies.
Key Moments:
- Stephanie Chan owns two businesses helping seniors - Home to Home provides care planning and navigation services, while MyCarebase Solutions helps families find and manage caregivers to allow aging parents to live at home.
- Stephanie originally practiced law for 9 years before quitting to pursue her dream of being an entrepreneur, discovering senior living services through a contact in the industry.
- Building customer acquisition and marketing the businesses was much harder than expected initially due to assumptions that customers would naturally come if the service was available.
- Momentum builds over time as happy customers refer others, but the first few years of a business can be very tough.
- Stephanie started a second business after seeing gaps in how home care needs of seniors who want to stay home were being served.
- The businesses are connected as senior needs constantly change along the aging continuum depending on health, living situation, and other variables.
- As an entrepreneur also dealing with aging parents, Stephanie recommends having early casual conversations and setting boundaries to avoid caregiver burnout.
- Marketing on a shoestring budget is a challenge to compete with larger competitors in the saturated home care market.
- Referral marketing, industry partnerships, speaking at events, and webinars are tactics Stephanie leverages for customer acquisition.
- Stephanie defines future success as both businesses thriving with easier customer acquisition and making a positive impact on the home care industry model.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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