Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Christine Campbell Rapin
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Tai Goodwin ...
Tai Goodwin is an experienced instructional designer, author, speaker, and marketing strategist. As the CEO of That Marketing Team, she transitioned from teaching to entrepreneurship with 20+ years of online marketing expertise. Tai launched her agency to assist overwhelmed CEOs and business owners with company and marketing tasks. She has authored "Girlfriend, It's Your Time" and co-authored "The Profitable Woman's Playbook." Tai's expertise has been recognized by prominent publications like The Huffington Post, Forbes.com, Money Magazine, Black Enterprise, and The BOSS Network.
Starting as a teacher, she ventured into entrepreneurship by offering social media services and understanding the significance of marketing and sales for business growth. As her business expanded, she focused on team building, setting standards, accountability, and empowerment. Tai aims to establish a seven-figure brand by refining her offerings, targeting specific niches, and implementing marketing automation systems.
Key Moments:
- Tai started her business by teaching people skills she already had in social media and online marketing. She found clients who were willing to pay for her services.
- Tai realized that knowing how to do things on social media is different from knowing how to market. Marketing and sales are essential for a sustainable business.
- Tai had to create a system to get a steady stream of new clients every month to build a predictable income.
- The internet can fool people into thinking that just posting on social media will bring in clients. Effective marketing requires building a nurturing system.
- As Tai's business grew, she had to shift from doing all the work herself to leading and managing a team. This required setting standards, holding people accountable, and providing support.
- Hiring the right people who take ownership and initiative is an indicator that Ty has hired well.
- Tai's current goals are to build a seven-figure brand by refining their offers, targeting the right niche clients, and implementing marketing automation.
- Tai advises shifting from buying yourself a job to running a business and recognizing that what got you started won't scale you up.
- Self-leadership is the first leadership needed before others will choose to invest in you.
- Tai's website is thatmarketingteam.com where people can learn more about her services.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
Subscribe and get immediate access!
Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
